Psychology Goes to Madison Avenue

Psychology goes to Madison Avenue

Imagine that you are a famous figure in the history of psychology and that in addition to doing your research and teaching you have decided to open a business based on your work. Your job is to choose one of the following psychologists, do research to find out more about their contributions to the field of psychology, and then create a business that focuses on their work.

For example, if you chose B.F. Skinner, the business you would create might focus on his work with animals in creating his theories about operant conditioning.

The business might be like this:
Skinner’s Pet Peeves!
We offer training for animals using reinforcement and punishment.
Our specialty is rats and pigeons.

You may choose from:
· Ivan Pavlov *Carl Jung
· John Watson *Erik Erikson
· Sigmund Freud *Albert Bandura
· Carl Rogers *Stanley Milgram
· Abraham Maslow *Solomon Asch
· Jean Piaget *Philip Zimbardo

In addition to the business name, you will need to create:

· A business logo
· An advertisement (TV, flyer, website, poster board, etc.)
· A three-fold pamphlet that touts what services your business offers

You will be graded on your creativity and how accurately you reflect the psychologist and their work.

Due June 1st for 2nd and 6th Periods!!
Due June 2nd for 3rd Period!!